Hello | Kieran Bailey

Hi, I'm Kiwi

but you might know me as Kieran Trask.

I'm a professional fangirl who has turned her love of music and community into a career in entertainment marketing.

My expertise lies in digital strategy, with a focus on highlighting experiences and community. I combine that with a data-driven approach, which has helped numerous artists, festivals, and businesses improve their online presence.

When I'm not busy optimizing digital campaigns, I enjoy indulging my love for 90s boybands and finding the best dumplings in the city.

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"My passion is building communities that bring people together with the things and experiences that bring them joy."

Socially Strategic

I’m passionate about engaging and connecting with people. Social Media has allowed us to do that in ways previously thought impossible. Over the years, I’ve been lucky enough to help shape the industry, like setting the original benchmark for Twitter Music in 2013. I love pushing the limits in digital communications and influencer marketing by exploring the unique cultures surrounding the artists, events, and demographics I work with.

With a focus on blending creative storytelling with data-driven insights, I tap into the core of fandoms and communities. Understanding what truly makes people connect with content drives me to build campaigns that feel authentic and deliver results. Whether it's music, live events, or even hospitality and food, I approach every project with a fresh perspective, aiming to create innovative and impactful strategies.

Data Driven

Data is at the heart of everything I do. Throughout my career, I’ve used analytics to track performance and shape and refine social media strategies that work. As a graduate of the Data Analytics Bootcamp at Nashville Software School, I enhanced my toolkit to include SQL, Python, and BI tooling to dive deep and drive real results. Whether it’s understanding audience behavior, predicting trends, or measuring the success of campaigns, I rely on data to make informed decisions that have an impact.

I understand the metrics that matter and the stories they tell. From engagement rates and reach to conversions and ROI, I identify patterns, uncover opportunities, and optimize content strategies in real-time. This data-centric approach ensures that every campaign is effective and adaptable, tailored to the specific needs of each project.

Clients & Collaborations

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Want To Find Out More?

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Find A Time To Chat

The story I like to tell is that I wanted to be a Spice Girl but couldn't sing or dance... or be British.

You've heard the same old song: "Music is a huge part of my life." Though that is absolutely true, it was the fandoms that got me excited about music in the first place. We weren't just listening to music as kids; we were playing part of the band and, as I mentioned above, arguing about which Backstreet Boy would be our boyfriend someday and which Spice Girl we got to be. I was Sporty, by the way.

Fandoms were a way to connect with people from far outside my small town in Michigan. Fandoms meant friends and a sense of belonging. I might not have been able to go to as many concerts back then, but I could still participate in the experience by creating art, developing fan sites, and moderating message boards.

It's because of those message boards that I was able to connect with a Nickelodeon actress and later get hired by her team as a social media coordinator, setting me down my career path.

Fandoms continue to grow beyond the exchange of music and merch. They are a sense of shared identity and can unite large groups behind a common goal—ask the Swifties. This concept goes beyond the outdated idea that only teenage girls connect with artists this way; country music is as much of a lifestyle as it is a genre these days.

Calling yourself a "fan" of someone assigns a piece of that artist to your identity. Social media algorithms reflect who we are and what we believe is important. By combining these two things, the potential to connect people with more pieces that resonate with them.

In conclusion, I still can't sing, dance, or be British, but I can tap into fan culture and harness the excitement around our shared love of music.

Forever A Fangirl

Content Creation

Here are some semi-recent content examples. Some are photos, some are videos. Some are personal pieces, and some are client pieces. If you click on the image/video, you'll be rewarded with a higher quality version, sound (if it's a video), and some of my thought process behind creating it.